Typography is the style and appearances of printed matter. Typography is important because it can represent different kind of style of words. For example, it can represent the seriousness of a word, and it can show what kind of style the person is trying to convey. The quote "each font has a personality and a purpose" means that all fonts are used differently according to their style. We learned that different fonts should be used in different purposes. We also learned about serif, san serif, monospace, script/handwritten, and display/novelty. The serif font has feet at the bottom of the letters, they are used in large amount of texts, and they are used in print. The san serif font do not have feet, they are usually used in headlines, titles, and small amount of texts, and they are used on web. The monospaced font's letters take equal amount of space, they do not work in large amount of texts, and they are used in coding. The script/handwritten font include cursive, handwriting, and calligraphy. They are often times difficult to read but they are good for logos and headlines. Lastly, the font display/novelty are good attention getters and popularity comes and goes within these fonts. Typeface ComparisonI chose a word(omg) and used them in the 5 different fonts. I labeled the name of the font and type of font I used. Word PortraitsI chose 10 fonts, and chose 2 words for each font. I chose one font that matched the style of the word, and one word that did not. I labeled the name of the font and I tried to apply the CRAP principles.
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